Good News About UB Poker

If you’ve never heard of UB Poker before, the good news is that you probably are not the only one. In fact, chances are pretty good that you have indeed heard of UB Poker before, although you may not have heard of it under the name that it currently has.

UB Poker used to be Ultimate Bet Poker.

This website is one that is famous most notably because their principle celebrity endorsement comes from Phil Hellmuth. Hellmuth, who leads all poker players with 11 bracelets at the World Series of Poker, has been involved with Ultimate Bet for years and is single-handedly responsible for that site getting the vast majority of the attention that it has gotten over the course of the last 5-7 years.

Okay, so now you know which site we are talking about when the name UB Poker comes up. If you are particularly sharp today, the next question that pops into your head might be the question of why the site changed its name from Ultimate Bet Poker to UB Poker.

There are many ways to answer this question, but the different factors involved can all be boiled down to the simple fact that UB Poker bonus was a total rebrand of the Ultimate Bet franchise. The latter was not really gaining anything in the marketplace and as a result people were really beginning to become disheartened about its future prospects. Although Ultimate Bet was very healthy in terms of its overall position in the marketplace, the fact that it was not gaining on competitor websites was something that caused the management to take action.

That action was to go through the rebranding that took Ultimate Bet Poker and changed it over to UB Poker.

Along with the new name came a new website, a new software package and a new outlook that promised its players that the site would begin to own all of the other ones as far as the rankings and the change in ratings were considered. At the same time, they kept the bonus deal that saw you get a 111% up to $1100 bonus on your first deposit by entering bonus code UBALLIN into the field when you signed up for the website.

Basically, UB Poker has kept all of the good things about the previous brand and incorporated great things about its own brand into the final product. The end result is a website that feels much better about itself and feels like it can compete in an increasingly harder marketplace for market share from the larger sites like Poker Stars and Full Tilt Poker.

What does this mean for you as a player? It means that UB Poker will have better customer support, more frequent and higher quality software updates and of course an outlook that can only help you when you are playing on their server. Whether this will work in the long term is anybody’s guess,UB Poker but for right now it seems to be working very well indeed.